Embrace have shared their latest single, “Up In Your Feelings”, ahead of the release of their ninth studio album, Avalanche.
The record is set to arrive on 12 June 2026 via Cooking Vinyl, with the new track offering another look at the darker, more emotionally exposed side of the album. According to Music-News, “Up In Your Feelings” is built around heavy guitars, pining keyboards and a story of obsession after a relationship has fallen apart.
Frontman Danny McNamara has described the single as one of the darkest moments on Avalanche, focusing on the way memories can keep circling long after something has ended. The band also leaned into a rougher, less polished sound for the track, aiming for something that felt more human and direct rather than perfectly cleaned-up studio rock.
The song follows earlier releases “Road To Nowhere” and “Stop”, both of which have already started shaping the mood around the new album. Rather than chasing easy nostalgia, Avalanche appears to be built around fragility, contradiction and those smaller moments of joy that often hit harder than the big milestones.
It continues a major year for Embrace, who are marking 30 years as one of British rock’s most enduring bands. Alongside the new album, the group have a spoken-word theatre tour, a new book and a busy live schedule planned, because apparently one anniversary campaign was not enough admin for everybody involved.
The band will also play a run of intimate outstore release shows in Kingston, Oxford and Liverpool, before a special set at Bradford’s Odsal Stadium on 14 June 2026 ahead of the Bradford Bulls rugby match. That comes before their wider 30th-anniversary UK tour in November, which is set to finish with a major show at London’s Roundhouse.
For a band who first broke through during the late-90s British rock wave, Embrace’s latest move feels less like a victory lap and more like a reset. “Up In Your Feelings” is not trying to be glossy or radio-safe. It is darker, heavier and more emotionally uncomfortable, which may be exactly where Avalanche finds its strength.
James Waddingham
Collaborator, BritRockHeaven
